Musings from the Moonroom

Thoughts on Art, Inspiration, Creativity and Spirit


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Tuesday’s Business: Smorgasboard

Happy New Year!  I wish all of you a happy and prosperous 2009.  Today’s post is a smorgasbord of business related goodies collected over the last few weeks.

The Art of a RecessionJanelle Fendall Baglien wrote this post on artists and the recession.  It is a little long but a good and important read on how a recession can actually be beneficial for artists and art related businesses. In a nutshell: keep marketing and networking.

Working to Strengths as a Survival Strategy: This article by Robert Weisman appeared in the Sunday Boston Globe (12/7/08).  Though the content was directed at large companies, several points are applicable to small businesses. Know your strengths!

  • What is your company/business good at?  Can you ask yourself this question and answer it successfully?  Does your art or product fit a niche market?
  • Focus on your strengths and get rid of extraneous stuff.  Determine where to scale back.  Is it time to thin out your product line? What are your best selling products and how can you capitalize or expand on that?
  • Manage finances and cash flow
  • Respond to customer needs
  • Use technology to be more efficient
  • Be alert and open to new opportunities
  • Be alert to market trends
  • Have confidence that you have what it takes even on those days when life doesn’t smell like a bouquet of roses

Get Your New Year in Gear: This audio tele-seminar featuring Christine Kloser was shared by Claudine Hellmuth on Twitter.  Christine shares five strategies for planning your new year.  These strategies can be applied to your business or your life (or perhaps both.)  Listen here (the teleseminar lasts about an hour.)

I love Christine’s suggestions for a year-at-a-glance calendar (got mine hanging on a studio wall), thinking about what you want to bring with you from 2008 and what you want to leave behind, and writing a gratitude letter NOW as if it were the END of 2009. ( I wrote my 2009 year in review letter and sealed it in an envelope…hopefully I’ll remember where I put it!)

Clear the Clutter: I’m learning that clearing the clutter really does open positive channels of energy.  I recently subscribed to Jennifer Hofmann’s Inspired Home Office e-newsletter Juicy Gems, that offers wonderful tips on reducing clutter and keeping your office space clear.  Sign up for Jennifer’s e-newsletter and you’ll receive a free PDF titled: Putting the Fun in Functional: 3 Steps to a Home Office You’ll Love.  In this document, Jennifer offers great insight via simple questions on how to start clearing your home office.

Reason versus Excuse: Tara Reid offers an insightful blog post on “Reason vs Excuse” and how we apply these two terms to our view of the economy and our businesses.  Very good food for thought.  Thanks Tara.