Wash away my sorrows
Cleanse the earth
Bring me to life
Show me rebirth
Palace of Holyrood
Edinburgh, Scotland (2004)
My birthday was this week. I always feel like a queen on my birthday. Therefore, I’d like to borrow this signage and hang it outside my studio.
Before each show I tend to set a goal regarding sales revenue. I know this can lead to disappointment; I’ve been disappointed on many an occasion. Depending on the show I may set low expectations, high expectations, or no expectation (why stress out even more, right?)
When I exhibited at Paradise City this past May, I went in with no expectations. My goal was to gain exposure, get my name and my work out there, introduce my art dolls to a new audience, and hopefully make a few sales. I did not expect to cover expenses. In today’s art world economy that doesn’t always happen.
With this fall show, however, I took a different approach.
You may be familiar with the Law of Attraction or the power of intent or vibrational energy. There is also a movie, The Secret, that explains this belief. Essentially the belief is that if you want or desire something and if you focus your energy on that want or desire, you can achieve it.
I was not familiar with any of this until sometime after I experienced my aura/chakra reading. As I increased my awareness of my surroundings, I began to read more about the Law of Attraction.
Anyways, in the weeks leading up to this past weekend’s show, I set an intention; a revenue goal. I also set an intention to attract people into my booth who would enjoy my art; understand and appreciate my art. I visualized people in my booth. I visualized people buying my work. And then I went to the show with all this positive energy in my head.
I have to tell you that it worked. Here are some of the more significant things that happened.
It was pointed out to me by another person in the last hour or two of the show that I was still energized. We were talking about the chakras and energy and doing what you love. It struck me that she was right. I wasn’t tired like I usually am on the last day of a show. I felt quite energetic right through the time I broke down my booth at the end of the day and headed home.
It had to be the positive energy. It had to be the power of intent. It had to be the law of attraction.
What do you think?
I’m back home after a wonderful weekend as an exhibitor at the Paradise City Arts Festival. Typically, for me, the days after a long weekend show are spent sleeping, unpacking, calling in credit card purchases, catching up on email, and resetting my “get your butt in the chair” clock to work again in the studio.
It is also a time of reflection on what went well at the show, what didn’t work as well, and how to improve for the next time.
So, what helps you to have a good show?
First, the customer mailing list. I sent out over 200 postcards though I don’t usually see a fraction of those people coming to any given show. However, I do think it is important to keep your work in front of your customer’s eyes and postcard mailings do just that. You may not see them at the show but it may remind them to visit your web site or stop in a local gallery that sells your work.
It is also important to add to your customer mailing list and that means having a notebook, clip board, journal, or some other means of collecting contact information in your booth. At the front of my booth is a small journal and polymer clay covered pen along with a small sign encouraging people to join my mailing list. I find it interesting that artists who have been showing their work for years still don’t have this simple marketing tool in their booths or that they keep it hidden and only bring it out if someone makes a purchase.
Business cards. This summer I updated my business card with a picture of one of my art dolls on one side and contact information, including my web site, on the other side. Why put a picture of your work on a business card? To remind people about your art and what you make. How many times have you picked up a business card, put it in your pocket only to find it later and wonder what does this person make and why did I take her card? I put business cards on my display tables and in each gift box when a purchase is made. And throughout the weekend I handed out and people picked up business cards as well. Will any of them turn into customers? Maybe, maybe not. But it is another simple marketing tool that gets your name and work out into the public arena.
(My preferred source for business cards and postcards is VistaPrint.)
Greeting the customers. A simple “hello” and “if you have any questions, please ask” is all it takes to welcome someone into your booth. People like to be acknowledged. And most people are very appreciative, reply in kind and say “thank you.”
Talking about your work; not just about the material(s) but perhaps a line or two about your inspiration. If your art is interactive, show customers how it works and then watch them try out other interactive pieces. This may create a connection with the person which, in turn, results in a purchase. More than once this weekend people walked into my booth who remembered me and my work from the spring show. And then they would describe some of my work to the friends they were with.
What doesn’t contribute to a good show? Here are some things I observed during the weekend.
Next up: The power of intention.
The studio is closed this weekend. Come visit me at the Paradise City Arts Festival, Booth 406
Somewhere in the Scottish Highlands (2004)
Her original name was to be “Goth Girl.” As she started to come together, I heard “Mesmeralda, because I mesmerize you with my eyes” followed by a little laugh.
Meet Mesmeralda, her friend BB (best bud) and Kat-cat. They are long time friends. Their favorite quote is
A true friend is someone who thinks that you are a good egg even though he knows that you are slightly cracked” -Bernard Meltzer
Spirituality is abundant in New Mexico from small churches and road side shrines to milagros and images of Our Lady of Guadalupe that adorn the exteriors of many homes. Here are some of my favorite images of spirit in northern New Mexico.
The Loretto Chapel (Santa Fe)
The Loretto Chapel is a beautiful little chapel and is known for its “miracle” staircase. Legend has it that the chapel was built without access to the choir loft. The sisters made a nine day novena to St. Joseph and on the ninth day a stranger appeared who offered to build a staircase to the choir loft. When his work was done the stranger would not accept payment and he “disappeared.” The stunning aspect of this staircase is that it has two 360 degree turns and was constructed without nails (only wooden pegs) and has no visible supports.
The other part of the legend is that one of the architects who constructed the chapel was having an affair with the wife of a local politician and on the day the chapel was dedicated the politician shot the architect dead outside of the chapel. This allegedly explains why there was no staircase; the architect had not completed it before his untimely death.
All I know is when I walked inside this chapel I thought my heart was going to burst from the energy I received. The energy brought tears to my eyes and started to take my breath away. It was an amazing experience.
To read more about the chapel and to see the staircase click here.
Santuario de Chimayo (Village of Chimayo on the way to Taos)
Known as the “Lourdes of the Southwest” this 19th century chapel draws thousands of pilgrims each year. The chapel is built on a site that is sacred to many Pueblo Indians and descendants of Spanish settlers. It is believed to hold the power to heal the mind and the body. There are dozens of handmade crosses lining the property.
In one room of the chapel those who have been healed of their ailments leave behind crutches, canes, and other devices. Another room in the chapel has a hole in the floor from which visitors and pilgrims may take a small scoop of what is believed to be “miraculous dirt” or dirt that can heal. (The dirt is periodically replenished and blessed from the banks of the Rio Santa Cruz.)
I know this may sound unreal to some but I believe there are many things we do not know about healing ourselves through faith, affirmations, visualization, prayer, and so forth. I do know that I took some of that dirt and rubbed it on my right hip the day we visited. I felt an immediate tingling sensation down the length of my right leg and within a couple of days the pain from my sciatic nerve was notably diminished.
Bandelier Monument (Los Alamos)
The Ancestral Pueblo people settled in Frijoles Canyon. Cliff dwellings, a pueblo village, kivas, petroglyphs, and pictographs are still visible in Bandelier. Walking the self-guided trail you gain a sense of the community and the people who once lived here. There is a quiet, peaceful spirit in Bandelier. It feels like sacred ground.
Remnants of the Tyuonyi Pueblo Village
And most amazing was this double rainbow that appeared at the end of a day filled with showers and thunderstorms.
The road to success is not a path you find but a trail you blaze.
Fortune Magazine has released its list of the Top 50 Most Powerful Women in 2007.
These women are CEO’s, COO’s, Presidents, Executive Vice Presidents, Chairwomen and Co-Chairs of some of the largest public and private companies including PepsiCo, Xerox, eBay, Kraft Foods, Procter & Gamble, and Avon Products among others.
Congratulations to these women and all women who work hard everyday in careers they love.
You can see the full list here
I’ve never sought success in order to get fame and money; its the talent and passion that count in success. -Ingrid Bergman